Top Brands Today Using AI To Design Fashionable Clothing

 From ingenious virtual assistants to clothing designed by algorithms, Artificial Intelligence is restyling fashion in all imaginable manners. As the fashion industry eulogizes the need for digitization, hiring fashion design professionals who are tech aficionados will be on the rise.

A design coordinator employed with Levi’s, Ronald Pritipaul, has developed an Artificial Intelligence (AI) tool that could integrate any artwork, for instance, ‘The Starry Nights’ painting by Vincent van Gogh, into garments. He along with about fifteen thousand other employees took part in a boot camp organized by the American clothing company Levi Strauss & Co., to train their personnel for a digital future. In a press release published on May 17, 2021, the company stated that the skill update program was in consonance with their vision to expand the use of AI across the company to create an enhanced consumer experience.

Brands Using AI

• The fact is that Levi’s isn’t the only brand using AI generated fashionAI generated fashion. E-commerce giants Amazon and Myntra also utilize AI to track fashion trends and produce modish designs. 

• French high fashion brand Dior uses an AI beauty assistant, Dior Insider, that lets consumers ask products-related questions from an intelligent sales assistant. 

• The technology also enables fashion forecasters like WGSN to generate error-free predictions. This can streamline manufacturing, minimize wastage, and lessen fashion’s carbon footprint, bringing the industry closer to its sustainability goals.

• Every British Burberry product is fitted with radio frequency identification (RFID) tags, which can communicate with shoppers’ smartphones. These tags give insights into how the items were produced and recommendations about how they can be worn or used.

• Other than these fashion behemoths, start-ups too are integrating AI into their ventures. StitchFix, a web-based AI-styling service, applies algorithms based on design trends and feedback to come up with a personalized styling experience for each customer. The company also delivers outfits to the customer’s doorstep.

• Glitch, launched by Pinar Yanardag and Emily Salvador, employs AI to create novel versions of a style, of an outfit. They recently presented a little black dress in a fashion show, which was designed completely by the algorithm.

• Last but not least in 2019, the world’s largest footwear apparel company Nike introduced ‘Adapt Huarache’ sneakers, with AI-enabled technology. After connecting with their ‘Nike Adapt’ app on a smartphone, wearers can just ask Siri to tighten or loosen their laces without touching their shoes.

The Final Thoughts

However, remember that AI can never replace human creativity; it can only supplement it. While it provides the highest level of efficiency, it is a human mind that can conceive a novel idea, that has context, symbolism, nostalgia, and emotions. To say in the end, all those fashion design professionals who are tech-savvy will thrive in this new order. As the fashion industry recognizes the need for digitization, recruitment of the necessary talent will gain prominence in the coming times. All in all, AI technology has inspired major developments in fashion and clothing design. In other words, AI generated fashion is the future of the apparel industry.